[Physicians induced demand in the primary health care level]

Spending on health care in developed countries with the market economics has been growing over the past few years. Health care economists, along with other professionals, are constantly looking for new ways to control these costs. In this publication, an analysis of the theory of physicians induced demand (PID) at the primary level of medical care in Denmark, France and the Netherlands is presented the analysis of available literature data. Also we discussed the possibilities of conducting this study in the countries of Eastern Europe, taking Ukraine as an example. The phenomenon of physicians induced demand depends primarily on the asymmetry of information between the medical sector workers and patients, as well as on the possibility of choosing the programme of actions for the latter. The topic is relevant in order to reflect on how we will control the rapid growth of expenditures in the health sector in future, as this growth is caused by the rapid development of modern expensive technologies and by aging of the population.