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Updated: Feb 2, 2026

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Using a Virtual Store As a Research Tool to Investigate Consumer In-store Behavior
Published on: July 24, 2017
11.9K
PBMs skip insurers in new direct-to-consumer deals.
Summary
The US healthcare supply chain is complex. Patients often pay high prices, unaware they may not be receiving the lowest negotiated rates for medical services.
Area of Science:
- Healthcare Management
- Health Economics
- Supply Chain Logistics
Background:
- The healthcare supply chain in the USA is exceptionally intricate.
- Navigating pricing and payment structures can be challenging for consumers.
Purpose of the Study:
- To investigate the complexities of the US healthcare supply chain.
- To examine the discrepancy between expected and actual negotiated prices in healthcare.
Main Methods:
- Analysis of healthcare pricing data.
- Review of supply chain management practices in the medical sector.
Main Results:
- Identified significant lack of transparency in healthcare pricing.
- Observed that patients do not consistently receive the lowest negotiated prices.
Conclusions:
- The current healthcare supply chain model in the USA requires reform to ensure fair pricing.
- Increased transparency is crucial for patient trust and financial well-being.
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