Strategic Planning: A Practical Primer for the Healthcare Provider: Part II

Entrepreneurs are known for recognizing opportunity-that is "How can I start a business to make money from this opportunity?" However, once a commer- cial entity is formed to take advantage of an opportunity, the leadership prior- ity shifts from entrepreneurial to strategic. A strategic perspective leverages limited resources to position a business for future success relative to rivals in a competitive environment. Often, the talents needed to be a good entrepreneur are counter to those needed to be a good strategist. In Part I of this article, we presented the internal considerations; in this part we add the external consider- ations and then summarize the strategic plan.