The Scientific Method
The Scientific Method
Fundamental Attribution Error
Natural Selection and Mating Preferences
Extrasensory Perception
Personal Choice and Fate Attributions
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Updated: May 7, 2026

Measuring the Subjective Value of Risky and Ambiguous Options using Experimental Economics and Functional MRI Methods
Published on: September 19, 2012
Deena Skolnick Weisberg1, Emily J Hopkins2, Jordan C V Taylor3
1Villanova University, 800 E. Lancaster Ave., Villanova, PA, 19085, USA. deena.weisberg@villanova.edu.
People prefer explanations that reduce complex topics to simpler, more fundamental concepts. This study found a particular attraction to neuroscience explanations, even when irrelevant.
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