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The modulation of the evaluative priming effect by phasic affect.

Aurore Lemonnier1, Theodore Alexopoulos1

  • 1University Paris Descartes, France.

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|November 23, 2018
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Summary
This summary is machine-generated.

Positive affect enhances evaluative priming, while negative affect inhibits it. This study shows brief affective contexts significantly impact evaluative priming effects, demonstrating its flexibility.

Keywords:
Affective modulationAffective primingEvaluative primingPhasic affect

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Area of Science:

  • Cognitive Psychology
  • Affective Science

Background:

  • Affective states influence cognitive processes, including priming.
  • Previous research primarily focused on semantic priming, with limited evidence for evaluative priming.

Purpose of the Study:

  • To investigate the impact of phasic (short-lived) affect on evaluative priming effects.
  • To address limitations in prior research by using dynamic, trial-to-trial affective contexts.

Main Methods:

  • Employed a within-participants design with affective contexts that varied per trial.
  • Utilized brief positive and negative music excerpts (Experiments 1 & 2).
  • Replicated findings using a proprioceptive facial feedback procedure (Experiment 3).

Main Results:

  • Brief positive affect reliably enhanced evaluative priming.
  • Brief negative affect significantly inhibited evaluative priming compared to positive affect or a control.
  • Findings were consistent across music and facial feedback manipulations.

Conclusions:

  • Phasic affective contexts flexibly modulate evaluative priming effects.
  • Evaluative priming is sensitive to subtle, transient affective influences.
  • Results extend understanding of affect-cognition interactions in evaluative processing.