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Scientific communication in a post-truth society.

Shanto Iyengar1, Douglas S Massey2

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Misinformation and disinformation, not poor communication, erode public trust in science. Scientists need online strategies to combat fake news and biased information campaigns.

Keywords:
biascommunicationmediapoliticsscience

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Area of Science:

  • Science communication
  • Media studies
  • Political science

Background:

  • Improving scientific communication to policymakers and the public is a key focus.
  • Traditional efforts concentrated on content, accessibility, and delivery.
  • Current challenges extend beyond communication to widespread misinformation.

Purpose of the Study:

  • To analyze the impact of media environment shifts on scientific trust.
  • To identify how misinformation and disinformation undermine scientific understanding.
  • To propose strategies for scientists to counter online manipulation.

Main Methods:

  • Analysis of structural shifts in the media landscape.
  • Examination of the role of technology and policy in information dissemination.
  • Case study of a disinformation campaign distorting scientific findings.

Main Results:

  • Misleading information, not flawed communication, is the primary driver of distrust.
  • Media environment changes facilitate the spread of fake news, misinformation, and disinformation.
  • Political polarization and motivated reasoning amplify the impact of biased information.

Conclusions:

  • Scientists must develop proactive online strategies to combat misinformation and disinformation.
  • Addressing the spread of fake news is crucial for maintaining scientific integrity.
  • Countering politically motivated distortions of science requires new communication approaches.