Parallel Processing
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Updated: Feb 2, 2026

Measuring the Subjective Value of Risky and Ambiguous Options using Experimental Economics and Functional MRI Methods
Published on: September 19, 2012
Juan Haro1, Montserrat Comesaña2, Pilar Ferré3
1Department of Psychology, Research Center for Behavior Assessment (CRAMC), Universitat Rovira i Virgili, Crta. de Valls s/n, Campus Sescelades, 43007, Tarragona, Spain. juan.haro@urv.cat.
Ambiguous words are recognized faster due to boosted orthographic coding. This study supports the semantic feedback hypothesis, explaining enhanced word recognition for ambiguous terms.
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