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People match music to colors based on shared emotions, not just sound features. This emotional connection guides cross-modal perception, influencing how we perceive music and color together.

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Area of Science:

  • Psychology
  • Music Cognition
  • Cross-Modal Perception

Background:

  • Cross-modal correspondences link sensory experiences, like music and color.
  • The emotional mediation hypothesis suggests emotions drive these links.
  • Previous research explored limited music genres and features.

Purpose of the Study:

  • To investigate the role of emotional mediation in music-to-color associations across diverse genres.
  • To examine the relationship between music's perceptual features and color dimensions.
  • To identify underlying affective factors in cross-modal perception.

Main Methods:

  • Utilized 34 diverse musical excerpts and 10 emotion scales.
  • Collected ratings on 15 music-perceptual features.
  • Employed Parallel Factor Analysis (Parafac) to analyze individual differences and latent factors.

Main Results:

  • Systematic music-to-color associations were found, linking perceptual features (e.g., loud music to dark colors).
  • These associations were explained by shared emotional content (e.g., agitated music to agitated colors).
  • Emotional mediation was primary; removing emotional variance eliminated lower-level perceptual correlations.

Conclusions:

  • Cross-modal matching of music to color is predominantly driven by shared emotional associations.
  • Two latent affective factors mediate the relationship between music and color perception.
  • Emotional content serves as a key mediator in music-color synesthetic experiences.