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Related Experiment Video

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Studying Food Reward and Motivation in Humans
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Can Monetary Reward Modulate Social Attention?

Emanuele Lo Gerfo1,2,3, Jacopo De Angelis4, Alessandra Vergallito3,4

  • 1Department of Economics, Management and Statistics, University of Milano-Bicocca, Milan, Italy.

Frontiers in Psychology
|November 30, 2018
PubMed
Summary
This summary is machine-generated.

Social cues like gaze direction significantly influence selective attention, a process known as the Gaze Cueing Effect (GCE). However, this study found that monetary rewards do not modulate GCE, suggesting social signals are more impactful.

Keywords:
gaze cueing effectmonetary rewardorienting of attentionsocial attentionsocial cognition

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Area of Science:

  • Cognitive Psychology
  • Neuroscience
  • Social Cognition

Background:

  • Selective visual attention prioritizes relevant environmental stimuli.
  • The Gaze Cueing Effect (GCE) demonstrates attention shifts based on gaze direction.
  • Monetary rewards can influence attentional processing.

Purpose of the Study:

  • To investigate if monetary rewards modulate the Gaze Cueing Effect (GCE).
  • To compare the impact of social cues versus monetary rewards on attention orienting.

Main Methods:

  • Participants performed a gaze cuing task.
  • An implicit learning task associated gaze with monetary reward (experimental) or a perceptual task (control).
  • Frequentist and Bayesian statistical analyses were employed.

Main Results:

  • The Gaze Cueing Effect (GCE) was confirmed, showing faster responses to gazed-at targets.
  • No significant differences in GCE were found between the experimental and control conditions.
  • Monetary reward did not modulate attention orienting via gaze direction.

Conclusions:

  • Social signals, like gaze direction, exert a stronger influence on selective attention than monetary rewards.
  • Monetary reward does not appear to interfere with or modulate attention guided by gaze cues.
  • Gaze direction remains a potent factor in orienting selective attention.