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Manipulating and decoding subjective gaming experience during active gameplay: a multivariate, whole-brain analysis.

Uijong Ju1, Christian Wallraven1

  • 1Department of Brain and Cognitive Engineering, Korea University, Seoul, South Korea.

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This study reveals brain networks crucial for the subjective gaming experience during active gameplay. Researchers used a custom driving game and fMRI to map neural activity linked to player feelings and game conditions.

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Area of Science:

  • Neuroscience
  • Cognitive Science
  • Human-Computer Interaction

Background:

  • The subjective gaming experience involves complex perceptual and cognitive processes.
  • Previous research on neural mechanisms of gaming experience used commercial games, limiting control and focus.
  • Existing studies often examined only isolated dimensions of the gaming experience.

Purpose of the Study:

  • To investigate the neural correlates of the subjective gaming experience during active gameplay.
  • To modulate and assess the gaming experience using a custom-designed immersive driving game.
  • To identify brain networks associated with various subjective experiences in gaming.

Main Methods:

  • Utilized a custom-made, immersive driving game with four distinct gameplay versions.
  • Employed functional magnetic resonance imaging (fMRI) to record brain activity during gameplay.
  • Applied multivariate correlation analysis to link whole-brain neural activity with subjective gaming experience.

Main Results:

  • Identified specific brain networks, including visual processing, default mode network, and emotional areas, associated with subjective gaming experiences.
  • Demonstrated that these identified brain regions could decode the four different game conditions above chance.
  • Provided a comprehensive description of cortical networks engaged during active gameplay.

Conclusions:

  • The study successfully mapped the neural basis of the subjective gaming experience.
  • Findings highlight the role of higher-level visual, default, and emotional networks in shaping how players feel about a game.
  • This research offers novel insights into the neural underpinnings of immersive gameplay and player experience.