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Value-Based Pricing in Latin America: How Far Away Are We?
Aurelio Mejía1, Ramiro Gilardino2, Finn Børlum Kristensen3
1Fundación Universitaria de Ciencias de la Salud, Bogota, Colombia.
Value-based pricing offers a potential solution for improving healthcare access and affordability in Latin America. Understanding stakeholder perceptions is key to overcoming barriers to its implementation.
Area of Science:
- Health Economics
- Health Policy
- Outcomes Research
Background:
- Latin America faces challenges in healthcare access and affordability due to high-cost technologies and aging populations.
- Universal coverage pressures necessitate innovative healthcare financing and pricing strategies.
- Traditional cost-control mechanisms are insufficient, driving interest in alternative pricing models like value-based pricing.
Purpose of the Study:
- To conceptualize key stakeholders' perceptions of value-based pricing in Latin America.
- To identify experiences, opportunities, and barriers related to implementing value-based pricing in the region.
- To inform health policy discussions on improving healthcare technology access and affordability.
Main Methods:
- The study is based on discussions from International Society for Pharmacoeconomics and Outcomes Research (ISPOR) Health Technology Assessment Council roundtables held in Latin America in 2017.
- Focus was on health technology assessment (HTA) best practices and regional experiences.
- Conceptualization of stakeholder perceptions regarding value-based pricing implementation.
Main Results:
- Stakeholders recognize the need for alternative pricing models due to rising healthcare costs and demand for universal coverage.
- Value-based pricing is considered a potential strategy to enhance the affordability and accessibility of healthcare technologies.
- Implementation faces perceived barriers, which require further investigation and stakeholder engagement.
Conclusions:
- Value-based pricing presents a promising avenue for addressing healthcare challenges in Latin America.
- Addressing stakeholder concerns and identifying facilitators are crucial for successful value-based pricing adoption.
- Further research and collaborative efforts are needed to navigate the complexities of implementing value-based pricing in the region.
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