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Social Proof00:52

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Social proof is a form of persuasion based on comparison and conformity. People compare their behavior and actions to what others are doing and will change to conform to do what their peers do.
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People tend to know what behavior is expected of them in specific, familiar settings. A script is a person’s knowledge about the sequence of events expected in a specific setting (Schank & Abelson, 1977). Essentially, scripts are a particular kind of schema, one containing default values for the features within an event. In the restaurant example, the script's features include the props (e.g., tables, menu, food, and money), the roles to be played (e.g., customer and waiter),...
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Related Experiment Video

Updated: Feb 1, 2026

Integrating Computerized Linguistic and Social Network Analyses to Capture Addiction Recovery Capital in an Online Community
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Social capital: Implications for neurology.

Saúl Reyes1, Gavin Giovannoni1,2, Alison Thomson1

  • 1Queen Mary University of London, Blizard Institute, London, UK.

Brain and Behavior
|December 12, 2018
PubMed
Summary

Social capital (SC) offers health benefits but has potential drawbacks. Further research is needed to understand SC

Keywords:
neurologypublic healthsocial capitalsocial networkssocioeconomic factors

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Area of Science:

  • Public Health and Neurology
  • Sociology, Economics, and Politics

Background:

  • Social capital (SC) refers to resources from social connections, with deep roots in sociology, economics, and politics.
  • Existing research highlights SC's protective effects on mental, physical health, and mortality.
  • The impact of SC on health outcomes varies by analysis level, and standardized measures are lacking.

Purpose of the Study:

  • To review the current scientific knowledge on social capital (SC).
  • To focus on the application and impact of SC in the field of neurology.
  • To highlight the need for translating empirical evidence on SC into health interventions.

Main Methods:

  • Literature review of scientific knowledge on social capital.
  • Focus on SC's role and application within neurological disease research.
  • Analysis of SC's varying impact across different levels of study.

Main Results:

  • Accumulating evidence supports a protective effect of SC on health and mortality.
  • Potential drawbacks of SC have received insufficient attention.
  • The role of SC in neurological disease is an emerging area of exploration.

Conclusions:

  • Social capital is a complex factor influencing health outcomes.
  • Further research is crucial to understand both benefits and drawbacks of SC, particularly in neurology.
  • Concerted efforts are required to translate SC research into effective health-promoting interventions.