Related Experiment Video
Updated: Feb 1, 2026

Author Spotlight: A Battery of Highly Reproducible Behavioral Tests to Validate an Angelman Syndrome Murine Model
Published on: October 20, 2023
Understanding the Motivation to Write Reviews for Mobile Apps among German Users: Testing the Expanded Theory of
Ardion Beldad1, Charalampos Voutsas1
1Faculty of Behavioural, Management, and Social Sciences, Department of Communication Science, University of Twente, P.O. Box 217, 7500 AE Enschede, The Netherlands.
Abstract:
Online reviews can make or break a mobile app. Various studies have shown that reviews, especially when their valence is primarily positive, can contribute to the survival of a particular app in a stiffly competitive market. Hence, it is in the best interest of app developers to gain insights into the motivations of app users to review apps they have used. To address the question on the factors influencing people's intention to write reviews for apps, an extended version of the Theory of Planned Behavior (with the inclusion of various writing functions as predictors) was tested with data from 203 German mobile app users. Results of structural equation modeling reveal that people's intention to review certain apps is a function of four factors, namely their attitude towards writing reviews, subjective norm, and review writing's ego-defensive and emotional expression functions. Furthermore, both review writing's ego-defensive and emotional expression functions positively influence app users' attitude towards writing reviews.
Related Concept Videos
Incentive Theory: Pull Theory of Motivation
The theory differentiates between...
Drive-Reduction Theory: Push Theory of Motivation
Self-Discrepancy Theory
Band Theory
The energy difference between these bands is known as the band gap.
Conductor, Semiconductor,...
Social Exchange Theory
Attribution Theory

