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Confirmation Biases

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The confirmation bias is the tendency to focus on information that confirms our existing beliefs and ignore information that is inconsistent with our expectations. For example, if you think that your professor is not very nice, you notice all of the instances of rude behavior exhibited by the professor while ignoring the countless pleasant interactions he is involved in on a daily basis. Have you ever fallen prey to the confirmation bias, either as the source or target of such bias?
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Hindsight bias leads you to believe that the event you just experienced was predictable, even though it really wasn’t. In other words, you knew all along that things would turn out the way they did. Can you relate this to the phrase "Hindsight is 20/20" now? 
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Bias refers to any tendency that prevents a question from being considered unprejudiced. In research, bias occurs when one outcome or answer is selected or encouraged over others in sampling or testing. Bias can occur during any research phase, including study design, data collection, analysis, and publication.
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Subliminal perception refers to the processing of sensory information that occurs below the level of conscious awareness. Researchers study subliminal perception by presenting a stimulus, such as a word or image, very quickly, typically around 50 milliseconds. This rapid presentation is often followed by another stimulus, such as a pattern of dots or lines, which blocks further mental processing of the initial stimulus. As a result, if participants cannot identify the initial stimulus better...
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Factors Affecting Perception01:25

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Perception is influenced by perceptual set, context, motivation, and emotion. Perceptual set, or perceptual expectancy, refers to the tendency to perceive things in a particular way, influenced by previous experiences and expectations. This phenomenon affects the interpretation of stimuli, creating a set of mental tendencies and assumptions that impact sensory perceptions of sound, taste, touch, and sight.
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Perception01:28

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Perception is a fundamental psychological process that enables individuals to organize, interpret, and consciously experience sensory information. This process is crucial for understanding and interacting with the world around us. It includes both bottom-up and top-down processing, each playing a distinct role in how we perceive our environment.
Bottom-up processing begins at the sensory level, where receptors detect external environmental stimuli. These could include the tactile sensation of...
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Related Experiment Video

Updated: Jan 31, 2026

Pattern-based Search of Epigenomic Data Using GeNemo
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Bistable Perception Is Biased by Search Items but Not by Search Priming.

M A B Brinkhuis1, J W Brascamp2, Á Kristjánsson1

  • 1Department of Psychology, University of Iceland, Reykjavík, Iceland.

I-Perception
|December 19, 2018
PubMed
Summary
This summary is machine-generated.

Visual search and bistable perception history effects are not closely related. However, visual search items can perceptually prime subsequent ambiguous stimuli at the same location, suggesting a common underlying factor.

Keywords:
attentionperceptionperceptual organizationvisual memoryvisual search

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Area of Science:

  • Cognitive psychology
  • Neuroscience
  • Visual perception

Background:

  • Visual search priming enhances future target detection.
  • Bistable perception exhibits sensory memory, facilitating repeated interpretations.
  • Previous research found no cross-influence between visual search and bistable perception history effects.

Purpose of the Study:

  • To investigate if retinal overlap influences the interaction between visual search and bistable perception.
  • To determine if visual search history effects (search priming) relate to sensory memory in bistable perception.
  • To explore potential common underlying mechanisms influencing both search priming and perceptual priming.

Main Methods:

  • Interleaved visual search trials with ambiguous stimulus presentations.
  • Ensured target or distractor items occupied the same retinal location as the ambiguous stimulus.
  • Analyzed trial-to-trial correlations between search priming and perceptual priming strengths.

Main Results:

  • No evidence found for visual search influencing subsequent bistable perception.
  • No evidence found for bistable perception influencing subsequent visual search.
  • Visual search items (targets or distractors) perceptually primed subsequent ambiguous stimuli at the same retinal location.
  • The strengths of search priming and perceptual priming were positively correlated.

Conclusions:

  • Search priming and sensory memory in bistable perception are distinct phenomena.
  • Perceptual priming of ambiguous stimuli by visual search items occurs at the same retinal location.
  • A common underlying factor likely influences both search priming and this form of perceptual priming.