The interface between consumers and their food environment in Myanmar: an exploratory mixed-methods study

Area of Science:

• Nutrition and Food Science
• Consumer Behavior Studies
• Public Health Research

Background:

• Food environments significantly influence dietary patterns and health outcomes.
• Understanding consumer perceptions is crucial for developing effective food-related interventions.
• Myanmar's evolving food landscape presents unique challenges and opportunities for public health.

Purpose of the Study:

• To investigate consumer perceptions of food environments in Myanmar.
• To analyze food consumption patterns, preferences, and available food attributes.
• To inform targeted interventions for improving dietary health in Myanmar.

Main Methods:

• An exploratory mixed-methods approach was employed.
• Focus group discussions, market surveys, and consumer food consumption surveys were conducted.
• Data were collected from diverse settings across Myanmar, including urban and rural areas.

Main Results:

• Increased food diversity was noted, yet food quality perceptions declined.
• Health was primarily associated with food safety, with limited nutritional knowledge.
• Consumers preferred fresh produce and meat over processed snacks, but consumed significant amounts of street food.

Conclusions:

• Myanmar consumers face varied food environments with quality concerns.
• Interventions should focus on enhancing consumer knowledge of healthy diets.
• Improving food safety awareness and practices is essential for public health in Myanmar.