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A Comprehensive Digital Program for Smoking Cessation: Assessing Feasibility in a Single-Group Cohort Study.
Heather Patrick1, Craig A Fujii1, Debra B Glaser1
1Carrot Inc, Redwood City, CA, United States.
Pivot, a digital smoking cessation program, showed high engagement and acceptability in its initial phase. Participants demonstrated improved attitudes toward quitting and reduced smoking behavior, supporting its feasibility.
Area of Science:
- Digital health interventions
- Behavioral science
- Public health
Background:
- Cigarette smoking is a leading cause of preventable death globally.
- Evidence-based cessation methods have low accessibility.
- Digital solutions like Pivot offer scalable, multicomponent interventions.
Purpose of the Study:
- Assess engagement, attitudes, behavior change, and acceptability of Pivot: Explore.
- Evaluate the initial phase of a comprehensive digital smoking cessation program.
Main Methods:
- 41 daily smokers completed a 9-day program (Pivot: Explore).
- Intervention included carbon monoxide (CO) breath sensing, in-app logging, learning activities, and text-based coaching.
- Pre- and post-surveys assessed attitudes toward quitting and smoking behavior.
Main Results:
- High engagement: >80% daily CO sampling, >65% daily logging, >80% activity completion, >73% coach response.
- Significant improvements in readiness to quit (P=.005), perceived difficulty (P=.001), and confidence (P<.001).
- 78% reported reduced daily cigarette consumption; high program satisfaction (mean score ≥8).
Conclusions:
- The initial 9-day phase of Pivot: Explore is feasible and acceptable.
- High engagement across program components (sensing, logging, learning, coaching) was observed.
- Improved quitting attitudes and reduced smoking behavior suggest potential for sustained cessation; further research is ongoing.
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