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Updated: Jan 31, 2026

Methods to Test Visual Attention Online
Published on: February 19, 2015
Visual Search Without Selective Attention: A Cognitive Architecture Account
1Electrical Engineering & Computer Science Department, University of Michigan.
Abstract:
A key phenomenon in visual search experiments is the linear relation of reaction time (RT) to the number of objects to be searched (set size). The dominant theory of visual search claims that this is a result of covert selective attention operating sequentially to "bind" visual features into objects, and this mechanism operates differently depending on the nature of the search task and the visual features involved, causing the slope of the RT as a function of set size to range from zero to large values. However, a cognitive architectural model presented here shows these effects on RT in three different search task conditions can be easily obtained from basic visual mechanisms, eye movements, and simple task strategies. No selective attention mechanism is needed. In addition, there are little-explored effects of visual crowding, which is typically confounded with set size in visual search experiments. Including a simple mechanism for crowding in the model also allows it to account for significant effects on error rate (ER). The resulting model shows the interaction between visual mechanisms and task strategy, and thus it represents a more comprehensive and fruitful approach to visual search than the dominant theory.
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