Understanding health care service quality in developing Latin America

Mauricio Losada Otalora1, Mark S Rosenbaum2, Augusto Rodríguez Orejula3

  • 1a College of Superior Studies in Administration , Bogota , Colombia.

Health Marketing Quarterly
|December 28, 2018
PubMed
Summary

Vulnerable consumers in Latin America prioritize fairness and empathy when judging healthcare quality. They evaluate hospitals based on service delivery, physician relationships, and medical reliability, with fairness being paramount.

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