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Do People Explicitly Make a Frame Choice Based on the Reference Point?

Hidehito Honda1, Masaru Shirasuna2, Toshihiko Matsuka3

  • 1Department of Psychology, Yasuda Women's University, Hiroshima, Japan.

Frontiers in Psychology
|January 9, 2019
PubMed
Summary
This summary is machine-generated.

People’s frame choices, like "half full" or "half empty," are influenced by reference points. However, individuals do not always consciously recognize this influence when making decisions.

Keywords:
choice behaviorframe choiceframing effectinformation leakagepriming effectreference point hypothesis

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Area of Science:

  • Cognitive Psychology
  • Decision Science

Background:

  • Previous research indicates framing effects in decision-making, where logically equivalent options are chosen based on a reference point.
  • Examples include framing a 250ml glass as 'half full' when starting from 0ml or 'half empty' when starting from 500ml.

Purpose of the Study:

  • To investigate whether participants explicitly choose frames based on a reference point.
  • To determine if the influence of reference points on frame choice is conscious or subconscious.

Main Methods:

  • Conducted four behavioral experiments involving frame choice tasks.
  • Participants were exposed to either story-based or prime-based reference points.
  • Participants made frame choices and provided justifications for their decisions.

Main Results:

  • When a story-based reference point was used, some participants reported consciously choosing frames based on it.
  • When a reference point was primed, it affected frame choices, but participants rarely reported conscious awareness of this influence.
  • The effect of reference points on frame choices was found to be robust.

Conclusions:

  • Reference points significantly influence frame choices, even without explicit awareness.
  • The decision-making process is not always consciously driven by reference points.
  • Understanding subconscious framing effects is crucial for decision science research.