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The N1-N2-LPC Pattern in Processing Advertising Pictorial Metaphors: An ERP Study

Shuo Cao1,2, Yanzhang Wang1,2, Hongjun Chen2

  • 1Faculty of Management and Economics, Dalian University of Technology, Dalian, China.

Frontiers in Psychology
|January 9, 2019
PubMed
Summary

Advertising pictorial metaphors are processed faster than verbal ones. This study reveals visual pathways contribute to quicker understanding of image-based advertising meaning.

Keywords:
ERPLPCN1N2pictorial metaphor

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