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The Relationship Between Networking, LinkedIn Use, and Retrieving Informational Benefits
Sonja Utz1,2, Johannes Breuer3
11 Department of Social Media, Leibniz-Institut für Wissensmedien, Tübingen, Germany.
Cyberpsychology, Behavior and Social Networking
|January 17, 2019
Summary
Networking behaviors, particularly external connections, drive informational benefits from professional social media like LinkedIn. These networking activities, rather than social media use itself, significantly influence access to timely, relevant information.
Area of Science:
- Social Sciences
- Information Science
- Communication Studies
Background:
- Professional social network sites (SNS) like LinkedIn are linked to higher professional informational benefits.
- Previous studies noted a selection effect, where individuals with higher benefits were more likely to use LinkedIn.
- The role of networking behaviors in explaining this selection effect remained unclear.
Purpose of the Study:
- To investigate if networking behaviors explain the selection effect in LinkedIn use.
- To examine the relationship between networking, LinkedIn usage, and professional informational benefits.
Main Methods:
- A panel study with a representative sample of 685 Dutch Internet users (259 LinkedIn users).
- Data collected on networking behaviors (internal and external), LinkedIn use patterns, and network composition (strong, weak, latent ties).
- Statistical analysis, including mediation models, to assess direct and indirect effects.
Main Results:
- High external networking significantly predicted LinkedIn use.
- External networking correlated positively with active/passive SNS use and number of strong/latent ties.
- Weak ties had a direct positive effect on informational benefits, independent of SNS use or network composition.
Conclusions:
- Networking, especially external, is a key driver of informational benefits derived from professional SNS like LinkedIn.
- The number of weak ties directly contributes to informational benefits.
- Actual social media use and network composition do not fully mediate the relationship between networking and informational benefits.
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