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Updated: Jul 29, 2026

Using the Threat Probability Task to Assess Anxiety and Fear During Uncertain and Certain Threat
11:18

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Published on: September 12, 2014

Fear and Humor Appeals in "The Real Cost" Campaign: Evidence of Potential Effectiveness in Message Pretesting

Xiaoquan Zhao1, Maria L Roditis2, Tesfa N Alexander3

  • 1Office of Health Communication and Education, Center for Tobacco Products, U.S. Food and Drug Administration, Silver Spring, Maryland; Department of Communication, George Mason University, Fairfax, Virginia.

American Journal of Preventive Medicine
|January 22, 2019
PubMed
Abstract

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