Afraid of one afraid of all: When threat associations spread across face-types

Fear can be acquired for objects not inherently associated with threat (e.g. birds), and this threat may generalize from prototypical to peripheral category members (e.g. crows vs. penguins). When categorizing people, pervasive stereotypes link Black men to assumed violence and criminality. Faces with Afrocentric features (prototypical) are more often associated with threat and criminality than non-Afrocentric (peripheral) faces regardless of whether the individual is Black or White. In this study, using a priming paradigm, threat associations related to negative racial stereotypes were tested as a vehicle for spreading fear across face-type categories. Results showed more negative than positive judgments for White face targets but only when the prime was primarily non-Afrocentric (i.e. Eurocentric). Black face targets were judged more negatively than positively regardless of prime. This suggests some cognitive processes related to threat generalizations of objects extend to complex social categories.