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Analyzing Visual Metaphor and Metonymy to Understand Creativity in Fashion
Ryoko Uno1, Eiko Matsuda2, Bipin Indurkhya3
1Division of Language and Culture Studies, Institute of Engineering, Tokyo University of Agriculture and Technology, Tokyo, Japan.
Frontiers in Psychology
|January 23, 2019
Summary
Fashion design creativity is better understood through visual metaphor and metonymy. Familiarity with fashion significantly impacts how individuals interpret human imagery in designs.
Area of Science:
- Cognitive linguistics
- Visual communication
- Fashion studies
Background:
- Figurative language (metaphor, metonymy) is key to creativity in cognitive linguistics.
- These linguistic concepts can analyze non-linguistic data like images and gestures.
- Fashion design's cognitive creativity remains under-explored compared to art.
Purpose of the Study:
- Analyze visual metaphor and metonymy in fashion design.
- Examine fashion design as a communication tool for conveying human imagery.
- Investigate how familiarity with fashion influences the interpretation of fashion shows.
Main Methods:
- Analysis of visual metaphor and metonymy in fashion design.
- Experimental comparison of interpretations of human images in fashion shows.
- Participant groups: those familiar with fashion vs. those not familiar.
Main Results:
- Figurative interpretations of human images differed significantly between fashion-familiar and unfamiliar groups.
- Non-figurative interpretations showed no significant group difference but overall show differences.
- Fashion experts identified more non-figurative attributes than the non-expert group.
Conclusions:
- Figurative interpretation analysis effectively reveals how fashion familiarity shapes perception.
- Visual metaphor and metonymy are crucial for understanding cognitive aspects of fashion design.
- Fashion expertise influences the interpretation of both figurative and non-figurative elements in fashion imagery.
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