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The Ben Carson Effect: Do voters prefer racialized or deracialized black conservatives?
Gregory John Leslie1, Christopher T Stout2, Naomi Tolbert3
1Department of Political Science, University of California, Los Angeles, USA.
Social Science Research
|January 24, 2019
Summary
White Republicans prefer racialized Black conservatives, while Black individuals favor deracialized co-racial conservatives. This study examines racial and political identity in elite messaging preferences.
Area of Science:
- Political Science
- Social Psychology
- Racial Studies
Background:
- Existing research on racialized and deracialized outreach primarily examines reactions to liberal Black elites.
- There is a gap in understanding preferences for conservative co-racial elites presenting different messaging strategies.
Purpose of the Study:
- To investigate whether White and/or Black individuals prefer co-racial elites adopting conservative deracialized or racialized positions.
- To analyze how racial identity and political ideology influence preferences for elite messaging.
Main Methods:
- An online experiment was conducted with a sample that included an oversample of Black respondents.
- Participants' preferences were measured based on exposure to hypothetical conservative elite messaging.
Main Results:
- White respondents, especially White Republicans, showed a strong preference for racialized Black conservatives over deracialized Black conservatives.
- Black respondents preferred deracialized co-racial conservatives and viewed both racialized Black and White conservatives similarly.
Conclusions:
- Racial identity and political ideology significantly shape preferences for elite communication styles.
- Conservative messaging strategies elicit different responses based on the race and political leanings of the audience.
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