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Relationship Between Media Coverage and Measles-Mumps-Rubella (MMR) Vaccination Uptake in Denmark: Retrospective
Niels Dalum Hansen1, Kåre Mølbak1, Ingemar Johansson Cox2,3
1Statens Serum Institut, Copenhagen, Denmark.
JMIR Public Health and Surveillance
|January 24, 2019
Summary
Media coverage influenced measles-mumps-rubella (MMR) vaccine uptake during periods of controversy, particularly for the first vaccine dose. This suggests parents are more susceptible to media during uncertain times.
Area of Science:
- Public Health
- Epidemiology
- Vaccinology
Background:
- Understanding media's impact on vaccination is crucial for public health outreach.
- The measles-mumps-rubella (MMR) vaccine is a key public health intervention.
Purpose of the Study:
- To investigate the relationship between media coverage and MMR vaccination activity in Denmark.
- To analyze how different types of media coverage (pro-, anti-, neutral) correlate with vaccination rates.
Main Methods:
- Data on 1622 media articles, 2 million vaccination records, and measles incidence (1997-2014) were analyzed.
- Media articles were categorized as pro-vaccination, anti-vaccination, or neutral.
- Cross-correlation analysis was performed after removing seasonal and serial dependencies.
Main Results:
- Anti-MMR vaccine media coverage peaked around the 1998 autism link publication.
- A significant positive correlation was found between the first MMR vaccine dose and pro-vaccination/neutral media coverage during 1998-2004.
- No significant correlations between overall vaccination activity and media coverage were observed for the entire 1997-2014 period.
Conclusions:
- Media influence on MMR vaccination is most pronounced during periods of public controversy, like the autism link claims.
- Parents appear more receptive to media messaging regarding the first MMR vaccine compared to subsequent doses.
- Public health campaigns may need to tailor strategies based on media landscape and parental decision-making stages.
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