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Assessment and Communication for People with Disorders of Consciousness
Published on: August 1, 2017
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Visual communication of how fabrics feel
Maarten W A Wijntjes1, Bei Xiao2, Robert Volcic3
1Delft University of Technology, Delft, the Netherlands.
Journal of Vision
|February 7, 2019
Summary
Product videos may offer a slightly better sense of touch than photos online. However, seeing products in person provides a much more accurate haptic experience than any visual media.
Area of Science:
- Consumer Behavior
- Human-Computer Interaction
- Sensory Perception
Background:
- Online shopping relies heavily on visual media like photos and videos to convey product qualities.
- Quantitative data on how effectively visual media capture the real product experience, particularly tactile properties, is limited.
- Fabrics, like jeans, present a unique challenge due to visual similarities and potential haptic differences.
Purpose of the Study:
- To quantitatively assess the effectiveness of product photos versus movies in conveying tactile product experiences.
- To compare the accuracy of visual representations (photos, videos) with real-world visual perception in relation to haptic feedback.
- To explore methods for reducing the gap between virtual and physical product presentation in e-commerce.
Main Methods:
- Experiment 1: Observers matched haptic stimuli to visual representations (photos vs. movies).
- Experiment 2: Employed a pairwise similarity rating paradigm to assess correlations between visual and haptic data.
- Experiment 3: Investigated haptic judgments based on observing others' visual perception of products.
Main Results:
- Movies were found to be more informative than photos in conveying haptic properties in Experiment 1.
- The advantage of movies diminished in Experiment 2 using a different similarity rating paradigm.
- Experiment 3 revealed a significant correlation between haptic and visual data when observing others, highlighting the value of real-world visual perception.
Conclusions:
- Visual media, particularly videos, offer a marginal improvement over photos in simulating tactile experiences online.
- Direct visual perception of products in a real-world context significantly outperforms virtual representations in bridging the virtual-real gap.
- Findings suggest avenues for enhancing online retail experiences by better integrating visual and haptic information.
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