Exploring the impact of "soft blocking" on smartphone usage of young drivers

Smartphone usage while driving, and particularly texting, are well recognized as a major road safety concern. This paper presents an attempt to evaluate the effect of countermeasures aimed at mitigating this usage. These countermeasures, which are automatically activated, may be considered "soft blockers": silencing and hiding notifications, as well as sending an automatic reply to the person trying to contact the driver. A naturalistic study was conducted with 167 young Israeli drivers, who installed a research-oriented smartphone app, which continuously monitored their smartphones usage while driving and, in addition, activated "soft blocking" in the study's intervention stage. The evaluation is based on measures which capture the number of times drivers "touch" their smartphone screens, and on the vehicle's speed when these screen-touches occur. The results, based on 6633 hours of driving logged on 23,019 trips, indicate that a reduction of approximately 20% was obtained in the average number of screen-touches during the intervention stage of the study; that is, in the experimental groups but also in the control group, which was merely monitored. In addition, when young drivers touched the screen, the vehicle was more likely not in motion. The current paper highlights the potential of "soft blockers", as well as the awareness of being monitored, for mitigating smartphone usage while driving.