Analysis of adoption rates for Needs Driven versus Value Driven innovation water technologies

Paul O'Callaghan1,2, Lakshmi M Adapa1, Cees Buisman2

  • 1BlueTech Research, Vancouver, Canada.

Summary

Water technology commercialization differs between crisis-driven and value-driven innovations. Crisis-driven innovations, often from new entrants, diffuse twice as fast as value-driven ones, which involve established and new companies.

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