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Analysis of adoption rates for Needs Driven versus Value Driven innovation water technologies
Paul O'Callaghan1,2, Lakshmi M Adapa1, Cees Buisman2
1BlueTech Research, Vancouver, Canada.
Summary
Water technology commercialization differs between crisis-driven and value-driven innovations. Crisis-driven innovations, often from new entrants, diffuse twice as fast as value-driven ones, which involve established and new companies.
Area of Science:
- Water technology innovation
- Technology commercialization
- Innovation diffusion
Background:
- Analysis of six case studies on water technology innovations over three decades.
- Exploration of two innovation types: Crisis/Needs Driven and Value Driven.
- Investigation into the varying timelines of water technology commercialization.
Purpose of the Study:
- To analyze differences in water technology commercialization timelines.
- To differentiate between Crisis/Needs Driven and Value Driven innovation impacts.
- To identify key drivers and characteristics of water technology adoption.
Main Methods:
- Comparative analysis of six water technology innovation case studies.
- Categorization of innovations into Crisis/Needs Driven and Value Driven types.
- Examination of technology diffusion rates and market entry strategies.
Main Results:
- Crisis/Needs Driven innovations, often from new entrants, commercialize faster than Value Driven innovations.
- Value Driven innovations involve both established companies and new entrants, showing slower diffusion.
- Legislation is a significant driver for adopting new water technologies.
- Initially, crisis-driven technologies may be more expensive than existing solutions.
Conclusions:
- Crisis/Needs Driven innovations accelerate technology diffusion, particularly when driven by external factors like legislation or crises.
- Value Driven innovations offer lower risk due to less dependence on external factors but have slower adoption cycles.
- Understanding innovation types is crucial for predicting and managing water technology commercialization and diffusion timelines.
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