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The Relationship Between Social Power and Sexual Objectification: Behavioral and ERP Data
Lijuan Xiao1,2, Baolin Li3, Lijun Zheng2
1Beijing Key Laboratory of Applied Experimental Psychology, National Demonstration Center for Experimental Psychology Education, Faculty of Psychology, Beijing Normal University, Beijing, China.
Social power increases sexual objectification of women in Chinese culture. This study found that power enhances objectification of sexualized female bodies, confirmed by behavioral and neural evidence.
Area of Science:
- Social Psychology
- Cognitive Neuroscience
- Cultural Psychology
Background:
- Sexual objectification is prevalent in Western societies, particularly towards women.
- Social power in Western cultures is linked to objectification, potentially due to approach tendencies.
- Neural underpinnings and cross-cultural generalizability of power-related objectification remain underexplored.
Purpose of the Study:
- To investigate if social power's effect on sexual objectification extends to Chinese cultural contexts.
- To explore the neural correlates of power-induced sexual objectification using event-related potentials (ERPs).
- To examine how power influences the objectification of both male and female sexualized bodies.
Main Methods:
- Two studies were conducted with Chinese participants.
- Study 1 used behavioral measures to assess the impact of social power on sexual objectification.
- Study 2 employed event-related potentials (ERPs), specifically the N170 component, to examine neural responses to sexualized bodies under different power conditions.
Main Results:
- Social power significantly increased sexual objectification towards sexualized female bodies, but not male bodies, in Chinese participants.
- In high-power individuals, the N170 amplitude inversion effect (indicating less objectification) was observed for male bodies but absent for female bodies.
- Low-power individuals did not show the N170 amplitude inversion effect for either male or female sexualized bodies.
Conclusions:
- The findings confirm that social power enhances sexual objectification of women in Chinese cultural contexts, mirroring effects found in Western societies.
- Neural data, specifically the N170 component, suggests that power diminishes the processing of women as individuals, leading to increased sexual objectification.
- This research provides crucial behavioral and neural evidence for the cross-cultural influence of social power on sexual objectification.
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