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Innovating Qualitative Framing Analysis for Purposes of Media Analysis Within Public Health Inquiry
K Foley1, P Ward1, D McNaughton1
1Flinders University, Adelaide, South Australia, Australia.
Qualitative Health Research
|February 12, 2019
Summary
This study introduces a transparent qualitative framing analysis method for public health media research. It enhances methodological creativity and addresses challenges in analyzing media frames.
Area of Science:
- Public Health
- Media Studies
- Communication Research
Background:
- Public health research often lacks methodological diversity in media analysis.
- The framing paradigm offers insights but faces challenges in measurement and transparency.
- Existing framing analysis is often described as a 'methodological black box'.
Purpose of the Study:
- To foster creative thinking in public health media analysis.
- To make framing analysis more transparent and accessible.
- To illustrate an innovative qualitative framing analysis technique.
Main Methods:
- A qualitative framing analysis technique is detailed as a 'how to' guide.
- Original public health research data is used for illustration.
- Methodological challenges encountered during research are presented.
Main Results:
- The study contrasts findings from qualitative framing analysis with thematic analysis.
- Illustrative data highlights the application and challenges of the framing method.
- The benefits of this framing analysis approach are demonstrated.
Conclusions:
- Qualitative framing analysis offers a transparent and creative method for public health media research.
- This approach enhances the understanding and application of media frames in the field.
- The study advocates for greater methodological innovation in public health scholarship.
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