Fertility Preferences and Cognition: Religiosity and Experimental Effects of Decision Context on College Women

Better models of culture and cognition may help researchers understand fertility and family formation. We examine cognition about fertility using an experimental survey design to investigate how fertility preferences of college women are affected by two prompts that bring to mind fertility-relevant factors: career aspirations and financial limitations. We test the effects of these prompts on fertility preferences and ask how effects vary with respondent religiosity, an aspect of social identity related to fertility preferences. We find significant effects of treatment on fertility preferences when accounting for religiosity: less religious women who considered their career aspirations or financial limitations reported smaller desired family size, but this effect was attenuated for more religious women. Our study demonstrates how fertility preferences are shaped by decision contexts for some socio-demographic groups. We discuss how the findings support a social-cognitive model of fertility.