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Our brains average faces, influencing attractiveness perception. This study shows that viewing unattractive faces enhances a target face's attractiveness, a phenomenon known as the cheerleader effect.

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Area of Science:

  • Cognitive psychology
  • Social psychology
  • Neuroscience

Background:

  • The brain automatically averages facial expressions to grasp collective emotion.
  • Ensemble averaging is a known cognitive process for emotional faces.

Purpose of the Study:

  • To investigate if ensemble averaging applies to facial attractiveness.
  • To examine the influence of ensemble averaging on adaptation and the cheerleader effect.

Main Methods:

  • Experiments involved presenting groups of faces to participants.
  • Attractiveness judgments were recorded after exposure to varying group compositions.
  • Adaptation aftereffects and the cheerleader effect were measured.

Main Results:

  • Viewing unattractive faces led to increased attractiveness judgments of subsequent faces (adaptation).
  • The target face's attractiveness increased when surrounded by less attractive faces (cheerleader effect).
  • Both effects were linked to the average attractiveness of the group and required facial variance.

Conclusions:

  • Ensemble averaging influences face perception, specifically attractiveness.
  • The cheerleader effect involves social and contrastive processes.
  • Group attractiveness statistics are a common mechanism underlying adaptation and the cheerleader effect.