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Updating implicit impressions: New evidence on intentionality and the affect misattribution procedure
Thomas C Mann1, Jeremy Cone2, Brianna Heggeseth3
1Department of Psychology, Harvard University.
Journal of Personality and Social Psychology
|February 26, 2019
Summary
Implicit first impressions can be quickly updated. Re-analyses of the Affect Misattribution Procedure (AMP) show patterns not due to intentional responding, supporting its use in implicit social cognition research.
Area of Science:
- Social Psychology
- Cognitive Psychology
Background:
- Implicit first impressions are rapidly updated by diagnostic information.
- The Affect Misattribution Procedure (AMP) is a key measure for implicit social cognition.
- Debate exists regarding AMP's susceptibility to intentional responding and the "implicitness" of updated responses.
Purpose of the Study:
- To investigate concerns about intentional influences on AMP responses.
- To examine the impact of methodological modifications on AMP's distributional patterns and rapid revision effects.
- To validate the use of judgmental misattribution in implicit social cognition research.
Main Methods:
- Re-analysis of published AMP data to identify response distributions.
- Conducted 8 new studies with methodological modifications to the AMP.
- Examined effects of distraction and vigilance on rapid revision effects.
Main Results:
- Multimodal AMP response distributions were observed, raising concerns about intentionality.
- New studies indicated these patterns were unlikely due to intentional responding.
- Methodological AMP modifications reduced bimodality but preserved rapid revision effects.
- Rapid revision effects were demonstrated under suboptimal conditions.
Conclusions:
- Concerns regarding intentional responding in AMP may be overstated.
- Methodological adjustments can refine AMP, preserving its utility.
- Rapid impression revision effects are robust and observable even with AMP modifications.
- Judgmental misattribution remains a valuable tool for implicit social cognition research.
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