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Peer effects on control-averse behavior
Sarah Rudorf1, Thomas Baumgartner2, Daria Knoch3
1Department of Social Psychology and Social Neuroscience, Institute of Psychology, University of Bern, 3012, Bern, Switzerland. sarah.rudorf@psy.unibe.ch.
Scientific Reports
|March 1, 2019
Summary
Peer influence significantly impacts control-averse behavior. Observing a peer
Area of Science:
- Social Psychology
- Behavioral Economics
- Decision Sciences
Background:
- Rebellion against external control is a common social phenomenon.
- The influence of peers on control-averse behavior remains under-explored.
Purpose of the Study:
- To investigate the impact of peer behavior on individual control-averse actions.
- To determine if peer influence operates in situations with real consequences.
Main Methods:
- Experimental paradigm with restricted freedom of choice.
- Subjects received information about a peer's behavior (control-averse or generous).
- Monetary payoffs for the subject and a third party were contingent on behavior.
Main Results:
- Exposure to a peer's strongly control-averse behavior increased individual control-averse actions.
- Exposure to a peer's generous behavior increased subjects' own generosity, despite higher costs.
- These peer effects were independent of individual self-reported resistance to influence.
Conclusions:
- Social influence from a single peer can significantly alter control-averse behavior.
- Peer effects operate even when behavior has tangible financial consequences for others.
- Understanding peer dynamics is crucial for comprehending social decision-making.
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