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Peer effects on control-averse behavior.

Sarah Rudorf1, Thomas Baumgartner2, Daria Knoch3

  • 1Department of Social Psychology and Social Neuroscience, Institute of Psychology, University of Bern, 3012, Bern, Switzerland. sarah.rudorf@psy.unibe.ch.

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Summary
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Peer influence significantly impacts control-averse behavior. Observing a peer

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Area of Science:

  • Social Psychology
  • Behavioral Economics
  • Decision Sciences

Background:

  • Rebellion against external control is a common social phenomenon.
  • The influence of peers on control-averse behavior remains under-explored.

Purpose of the Study:

  • To investigate the impact of peer behavior on individual control-averse actions.
  • To determine if peer influence operates in situations with real consequences.

Main Methods:

  • Experimental paradigm with restricted freedom of choice.
  • Subjects received information about a peer's behavior (control-averse or generous).
  • Monetary payoffs for the subject and a third party were contingent on behavior.

Main Results:

  • Exposure to a peer's strongly control-averse behavior increased individual control-averse actions.
  • Exposure to a peer's generous behavior increased subjects' own generosity, despite higher costs.
  • These peer effects were independent of individual self-reported resistance to influence.

Conclusions:

  • Social influence from a single peer can significantly alter control-averse behavior.
  • Peer effects operate even when behavior has tangible financial consequences for others.
  • Understanding peer dynamics is crucial for comprehending social decision-making.