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Neither Hope nor Fear: Empirical Evidence Should Drive Biodiversity Conservation Strategies
Lindall R Kidd1, Sarah A Bekessy1, Georgia E Garrard1
1Interdisciplinary Conservation Science Research Group, School of Global, Urban and Social Studies, RMIT University, Melbourne VIC 3000, Australia; National Environmental Science Programme Threatened Species Recovery Hub, The University of Queensland, St. Lucia, QLD 4072, Australia.
Abstract:
In biodiversity conservation, the prevailing consensus is that optimistic messages should be used to inspire people to change their behaviour, but there is scarce empirical evidence that optimistic messages lead to favourable conservation behaviour change.
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