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The effectiveness of short-format refutational fact-checks
Ullrich K H Ecker1, Ziggy O'Reilly1, Jesse S Reid1
1School of Psychological Science, University of Western Australia, Perth, Western Australia, Australia.
British Journal of Psychology (London, England : 1953)
|March 3, 2019
Summary
Simple fact-checks do not backfire and are effective. Short refutations are better than simple fact-checks after a week, reducing belief in misinformation.
Area of Science:
- Media studies
- Psychology
- Communication
Background:
- Fact-checking is crucial in modern media.
- The effectiveness of different fact-check formats is debated.
- Concerns exist about simple retractions causing familiarity backfire.
Purpose of the Study:
- To test if simple 'false-tag' retractions are ineffective or harmful.
- To evaluate if short-format refutations outperform simple retractions.
- To assess the impact of fact-check formats on belief and reasoning.
Main Methods:
- Two experiments were conducted.
- Participants were exposed to different fact-check formats (simple tags vs. short refutations).
- Belief in false claims and misinformation-congruent reasoning were measured at different time intervals.
Main Results:
- Simple retractions reduced belief in false claims; no backfire effect was observed.
- Short-format refutations were more effective than simple retractions after a 1-week delay, but not after 1 day.
- Both fact-check formats reduced misinformation-congruent reasoning.
Conclusions:
- Simple 'false-tag' retractions are not harmful and can reduce belief in misinformation.
- Short-format refutations offer a more effective strategy for combating misinformation, especially with delayed exposure.
- Effective fact-checking strategies are vital for mitigating the spread of false information in digital environments.
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