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The Development of Video Messages to Reduce Binge Drinking: Focus Group Results
Gwendolyn C Carlson1, Melanie P Duckworth2
1Sepulveda Ambulatory Care Center MS 116B, VA Greater Los Angeles Healthcare System, HSR&D Center for the Study of Healthcare Innovation, Implementation & Policy, North Hills CA, USA.
Aims:
The current study examined college students' perceptions of loss framed and gain framed messages aimed at reducing binge drinking.
Methods:
Using focus groups (n = 3) consisting of undergraduates (n = 131), an iterative process was undertaken to ensure the acceptability and construct validity of loss framed and gain framed video messages. Both quantitative and qualitative data were collected.
Results:
Results across all focus groups demonstrated that each message condition possessed strong construct validity. Participants in focus Group 3 rated messages as moderately to highly acceptable and acceptability ratings across loss framed messages and gain framed messages were comparable.
Conclusions:
These findings demonstrate the importance of focus group testing in the development of brief alcohol interventions among college students. Messages used in the currents study will be included in a video intervention aimed at reducing binge drinking among college students.
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