Illusory inconsistencies in judgment: Stimulus-evoked reference sets and between-subjects designs

Lim M Leong1, Craig R M McKenzie2,3, Shlomi Sher4

  • 1Department of Psychology, University of California, San Diego, La Jolla, CA, USA. lmleong@ucsd.edu.

Summary

The subjective size of numbers can be counterintuitive in between-subjects designs. This study reveals the 9 > 221 effect is an artifact of response scales, not stimulus context, but confirms warnings about between-subjects comparisons.

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