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A Behavioral Economic Analysis of Demand for Texting while Driving
Yusuke Hayashi1, Jonathan E Friedel2, Anne M Foreman2
1Pennsylvania State University, Hazleton.
The Psychological Record
|March 23, 2019
Summary
Behavioral economics can predict texting while driving. Higher demand for texting was observed with increased fines and longer delays, especially among frequent texters.
Area of Science:
- Behavioral Economics
- Traffic Safety Research
- Psychology
Background:
- Texting while driving is a significant public safety concern.
- Understanding the motivations behind this behavior is crucial for developing effective interventions.
Purpose of the Study:
- To determine if a behavioral economic framework, specifically demand analysis, can be applied to texting while driving.
- To quantify the demand for social interaction derived from texting while driving.
Main Methods:
- Developed a novel hypothetical task to measure the intensity and elasticity of demand for texting while driving.
- Participants rated their likelihood of replying to texts under varying fine amounts ($1-$300) and destination delays (15 min, 60 min).
Main Results:
- Demand for texting while driving was more intense and less elastic for individuals who frequently texted while driving.
- Demand was also more intense and less elastic under a longer delay (60 min) compared to a shorter delay (15 min).
Conclusions:
- Behavioral economic demand analyses show potential for understanding and predicting texting while driving behavior.
- Findings suggest that perceived social interaction value and delay influence the decision to text while driving.
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