Related Experiment Video
Updated: Jul 13, 2026

Studying Food Reward and Motivation in Humans
Published on: March 19, 2014
Does the "incentive hope" hypothesis explain food-wasting behavior among humans? Yes and no
Michał Misiak1, Piotr Sorokowski1, Maciej Karwowski1
1Institute of Psychology,University of Wroclaw,50-527 Wroclaw,Poland.michal.misiak@uwr.edu.plPiotr.sorokowski@uwr.edu.plmaciej.karwowski@uwr.edu.plwww.michalmisiak.comwww.maciej-karwowski.pl.
Abstract:
In this commentary, we discuss how the "incentive hope" hypothesis explains differences in food-wasting behaviors among humans. We stress that the role of relevant ecological characteristics should be taken into consideration together with the incentive hope hypothesis: population mobility, animal domestication, and food-wasting visibility.
Related Concept Videos
Optimal Foraging
Cause and Effect
Regulation of Food Intake
Primary Motives: Hunger and Thirst
Hunger arises when the brain detects changes in the body's nutrient levels, including glucose, lipids, amino acids, and hormones such as ghrelin and leptin. The hypothalamus plays a central role in hunger regulation. The lateral hypothalamus acts...
Drive-Reduction Theory: Push Theory of Motivation
Incentive Theory: Pull Theory of Motivation
The theory differentiates between intrinsic and...

