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Learning what our target audiences think and do: extending segmentation to all four bases

Anna Kitunen1, Sharyn Rundle-Thiele2, Mohammad Kadir2

  • 1Social Marketing @ Griffith, Griffith University 170 Kessels Road Nathan, Qld, Brisbane, 4111, Australia. annakatariina.kitunen@griffithuni.edu.au.

BMC Public Health
|April 7, 2019
PubMed
Abstract

Keywords:
Behaviour changeSegmentationSexual healthSocial marketingTwo-step cluster analysisYoung people

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