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Related Experiment Video

Updated: Jan 26, 2026

The Effect of the Application of Thyme Essential Oil on Microbial Load During Meat Drying
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Reducing meat consumption: Identifying group-specific inhibitors using latent profile analysis.

Karine Lacroix1, Robert Gifford2

  • 1University of Victoria, School of Environmental Studies, David Turpin Building B243, PO Box 1700, STN CSC, Victoria, BC, V8W 2Y2, Canada.

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|April 10, 2019
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Summary

Understanding barriers to reducing meat consumption is key for effective climate change interventions. Identifying distinct consumer groups helps tailor strategies for promoting plant-based diets and reducing greenhouse gas emissions.

Keywords:
Latent profile analysisMeat-consumptionMeat-eatingPlant-based dietWillingness to change

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Area of Science:

  • Environmental Psychology
  • Behavioral Science
  • Dietary Interventions

Background:

  • Animal product consumption significantly contributes to greenhouse gas emissions.
  • Perceived barriers hinder the adoption of plant-based diets, complicating intervention design.

Purpose of the Study:

  • To identify distinct consumer profiles based on perceived barriers to reducing meat intake.
  • To inform the development of targeted behavior-change interventions for dietary shifts.

Main Methods:

  • Latent profile analysis of survey responses from consumers.
  • Categorization of individuals based on reported hindrances to dietary change.

Main Results:

  • Three distinct groups emerged: meat-reducers (fewest barriers, high willingness), moderate-hindrance meat eaters (multiple barriers, moderate willingness), and strong-hindrance meat eaters (most barriers, low self-efficacy, some willingness).
  • Barriers included lack of social support, routine attachment, meat attachment, and low awareness of health benefits.

Conclusions:

  • Tailored interventions are necessary, considering specific consumer profiles and their unique barriers.
  • Strategies like promoting lower-carbon protein sources for meat-attached individuals can be effective.