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Updated: Jan 26, 2026

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Disruption of Frontal Lobe Neural Synchrony During Cognitive Control by Alcohol Intoxication
Published on: February 6, 2019
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Alcohol and Self-Control: A Field Experiment in India
1Department of Economics, MIT, Cambridge, MA 02142.
Summary
Low-income Indian workers, including cycle-rickshaw drivers, demonstrated a demand for commitment to sobriety. Incentives reduced daytime drinking, significantly increasing savings by 50% without impacting earnings.
Area of Science:
- Behavioral Economics
- Public Health
- Development Economics
Background:
- Alcohol consumption poses significant challenges for low-income populations, impacting health and economic stability.
- Understanding self-control mechanisms is crucial for designing effective interventions in developing countries.
Purpose of the Study:
- To investigate the demand for commitment to sobriety among low-income workers in India.
- To assess the impact of sobriety incentives on alcohol consumption, labor supply, productivity, earnings, and savings.
Main Methods:
- A 3-week field experiment was conducted with 229 cycle-rickshaw drivers in India.
- Participants were offered monetary incentives contingent on remaining sober.
- Randomized controlled trial (RCT) design to evaluate the effect of sobriety incentives.
Main Results:
- A majority of participants were willing to forgo payments to commit to sobriety, indicating demand for self-control.
- Sobriety incentives significantly reduced daytime alcohol consumption.
- No significant changes were observed in labor supply, productivity, or earnings.
- Savings increased by 50% among those receiving incentives, exceeding changes explained by income and alcohol expenditure.
Conclusions:
- Self-commitment devices can be effective in reducing problematic daytime drinking among vulnerable populations.
- Reducing alcohol consumption, even without affecting labor supply, can lead to substantial improvements in savings and financial well-being.
- Findings suggest potential for targeted interventions to improve economic outcomes in low-income settings through behavioral economics principles.
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