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A Framework for Pilot Testing Health Risk Video Narratives
Courtney Lynam Scherr1, Kelli Nam2, Bianca Augusto2
1Department of Communication Studies, Northwestern University.
Health Communication
|April 20, 2019
Summary
Narrative video interventions, using Learner Verification (LV), effectively engage breast cancer survivors and providers. This iterative feedback process improved video content for better health promotion, specifically increasing genetic counseling attendance.
Area of Science:
- Health Communication
- Behavioral Science
- Oncology
Background:
- Narrative messages are effective for health promotion due to engagement and relatability.
- Limited guidance exists for developing narrative health interventions.
- Psychosocial narrative video interventions can improve health behaviors.
Purpose of the Study:
- To report the use of Learner Verification (LV) in developing a narrative video intervention.
- To ground the intervention in the Health Belief Model for breast cancer survivors.
- To enhance attendance at genetic counseling post-treatment.
Main Methods:
- Developed a psychosocial narrative video intervention.
- Utilized Learner Verification (LV) through semi-structured interviews with patients and providers.
- Conducted qualitative content analysis of interview transcripts and descriptive statistics for demographics.
Main Results:
- Participants found the video attractive, relatable, and informative.
- Feedback identified areas for improvement in narrative coherence, visuals, and information specificity.
- Learner Verification provided actionable audience insights for intervention refinement.
Conclusions:
- Learner Verification is a valuable framework for iterative health intervention design.
- Audience feedback is crucial for optimizing narrative interventions.
- This process facilitated the development of a theoretically grounded and audience-preferred video intervention.
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