How colour and visual complexity affect the evaluation of skin cancer infographics: an experiment study

Infographic can be a useful communication tool for delivering cancer education information to the public, especially those with low literacy and numeracy skills. Educational information about skin cancer delivered through visual formats such as infographics could be particularly effective because skin cancer self-diagnosis techniques can be most clearly communicated through visuals. This study examined how two aesthetic features of infographics affect people's evaluation of information presented in infographic: colour and visual complexity. The findings suggested colour and visual complexity were both strong predictors of information evaluation in infographic and they should be chosen carefully in the design of infographics.