Carotenoid skin colouration enhances face and body attractiveness: A cross-cultural study

Previous research has indicated that faces with higher levels of skin carotenoid colouration are perceived as healthier and more attractive. However, it is not known whether this preference is specific to faces or reflects a more generalised preference in biological stimuli: for example, non-face body parts. Moreover, it is not yet well established whether the preference for carotenoid colouration extends beyond Caucasian populations. Three studies were conducted to address these issues. In Studies 1 and 2, Caucasian and Hong Kong Chinese participants, respectively, selected the more attractive image in pairs of high and low carotenoid colouration versions of images of Caucasian faces and body parts, and also for non-face/body-part control stimuli (scrambled faces). In Study 3, a similar study protocol was used with an independent sample of Hong Kong Chinese participants using stimuli generated from Chinese individuals. The results showed that high carotenoid colouration was preferred across all the three studies in faces and body parts, but not in the control stimuli. In addition, there was a stronger preference for high carotenoid colouration in faces compared with body parts in Studies 1 and 2-although this preference was not observed in Study 3. Overall, these findings demonstrate that higher levels of skin carotenoid colouration are preferred both in face and body parts, but not in non-face stimuli, and that these preferences are evident in Caucasian and Hong Kong Chinese individuals.