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A grounded cognition perspective on folk-economic beliefs
Spike W S Lee1, Norbert Schwarz2
1Rotman School of Management and Department of Psychology,University of Toronto,Toronto,ON M5S 3E6,Canada.spike.lee@utoronto.cahttp://mindandbodylab.wixsite.com/mindandbodylab.
Abstract:
Thought about abstract concepts is grounded in more concrete physical experiences. Applying this grounded cognition perspective to Boyer & Petersen's (B&P's) folk-economic beliefs, we highlight its implications for the activation, application, cultural acceptance, and context sensitivity of folk-economic beliefs.
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