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Test and Evaluation of Advertising Effect Based on EEG and Eye Tracker

Lingfeng Wang1

  • 1School of Literature and Journalism, Chongqing Technology and Business University, Chongqing, 400067, China.

Translational Neuroscience
|May 18, 2019
PubMed

Keywords:
Advertising effectivenessEEGEye movement technologyTest and evaluation

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