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Relations between consumer's concern with own health and their perception about frankfurters with functional
Yana Jorge Polizer Rocha1, Regina Lucia F de Noronha1, Marco Antonio Trindade1
1Department of Food Engineering, Faculty of Animal Science and Food Engineering, University of São Paulo, Pirassununga, Brazil.
Abstract:
This study investigated possible relationships between the consumer's concern about their own health and their perception of frankfurter sausages incorporated with functional ingredients. A 5-step online questionnaire was applied as follows: identification and recruitment; application of the completion test; the shopping list technique (to determine the consumers' impressions about food incorporated with dietary fibre and omega-3 fatty acids); attitudinal issues; socioeconomic matters. The addition of dietary fibre and omega-3 to the frankfurters provided predominantly positive associations. Consumers perceived the neutral shopping list as having been written by individuals who are unconcerned with healthy eating habits and/or have allegedly normal eating habits while the healthy shopping list was perceived as having been written by an individual with healthy eating habits/lifestyle, who is concerned about his/her weight. The predominantly positive attitude towards added dietary fibre and omega-3 to frankfurters and the consumers' perception of these functional ingredients show that formulating meat products with both ingredients may be successful for the consumer's market.